Paper: Brand EQUITY Measurement Into Beer MARKET: EVIDENCE FROM Young Consumers In CAPITAL of Brazil (IAAE’s 28th Triennial Conference (August 18-24, 2012))

Brand EQUITY Measurement Into Beer MARKET: EVIDENCE FROM Young Consumers In CAPITAL of Brazil

Monday, August 20, 2012

ExpoCenter III (Rafain Convention Center)

Karim Marini Thome Sr. , Faculty of Agronomy and Veterinary Medicine, University of Brazilia, Brasilia, Brazil

Juciara Nunes Alcantara , Managment and Economics Department, Federal University of Lavras, Lavras, Brazil

Cristina Lelis Leal Calegario , Managment and Economics Department, Federal University of Lavras, Lavras, Brazil

Papers: