The Role of Sensory Experience on Spanish Consumer's Willingness to Pay for Sustainable Produced Food

Friday, August 24, 2012: 9:10 AM
ExpoCenter IV A2 (Rafain Convention Center)
Jessica Avitia , CREDA-UPC-IRTA, Castelldefels (Barcelona), Spain
Montserrat Costa-Font , CREDA-UPC-IRTA, Castelldefels (Barcelona), Spain
José M. Gil , Centre de Recerca en Economia i Desenvolupament Agroalimentari- CREDA-UPC-IRTA, Castelldefels, Spain
Gemma Echeverria , IRTA, LLeida, Spain
Jayson Lusk , Department of Agricultural Economics. Oklahoma State University, Stillwater, OK

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