Brand EQUITY Measurement Into Beer MARKET: EVIDENCE FROM Young Consumers In CAPITAL of Brazil

Monday, August 20, 2012
ExpoCenter III (Rafain Convention Center)
Karim Marini Thome Sr. , Faculty of Agronomy and Veterinary Medicine, University of Brazilia, Brasilia, Brazil
Juciara Nunes Alcantara , Managment and Economics Department, Federal University of Lavras, Lavras, Brazil
Cristina Lelis Leal Calegario , Managment and Economics Department, Federal University of Lavras, Lavras, Brazil

Papers: